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How whatsapp earning money

Whatsapp is the most popular social media.And they will dont show any ads and etc service,until yesterday i was also wondering how they make money or how they will get revenue.After my research i founded it
whatsapp-earnings
WhatsApp app
Whatsapp enables its user to send text messages, images, video and audio media to other users. The said service is available on iOS, android, Symbian, blackberry OS and windows platforms.
On a different note, Facebook has recently bought Whatsapp. Read about Top 5 blogger tricks
Whatsapp is earning its revenue through two different ways:
1) Subscription Fee: Whatsapp allows it’s user to enjoy the services for free for first year. However, after that it charges $0.99 for continued service. But till date, I have not heard of a single person who has paid for this service. Interestingly, it tends to extend the free service period every time a user reaches close to the expiry date.
So this method of revenue generation that seems like the only visible revenue generation scheme is actually not generating the revenue.
2) According to our speculation, the revenue generation for Whatsapp is primarily through database management. All the conversations on Whatsapp are backed up on Whatsapp servers constantly. Our conversations reflect our interests, likes, dislikes and majorly depicts our preferences. This information is invaluable to big firms where relevant tailor made products can be offered after data sorting.
Let’s take a deeper look into this!
Whatsapp users have been ever increasing since the launch currently numbering out users on any other competitor.

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