How to increase youtube/Adsense earnings

For most people, YouTube is a video hosting site with seemingly infinite possibilities when it comes to watching cat videos, people playing video games, sports bloopers, illegally uploaded TV shows and static images with songs playing. For most people uploading videos, it’s a way to show a few friends what happened at school or what you saw on the way to work. For a few of them, it can earn a few bucks each year. Only the smallest minority rake in serious cash with YouTube. Those who do often use AdSense, the related Google property, to do so. If you want to join the ranks of the top YouTube earners, you likely have some serious work to do.

Improve your Ads
The first place to improve is with your ads themselves. This assumes that you’ve already reached a point where you can become an official YouTube Partner and monetize your videos. If not:

Don’t hesitate to monetize. Generally you’ll be invited to become a YouTube Partner once you have around 1,000,000 channel views, a reasonable daily view count and a decent number of videos. The exact numbers all around vary from case to case. With YouTube, bigger numbers are better.

Use keyword research to target your videos. Just like creating a topic for blog posts, keyword research helps you know what users are looking for in videos, and it helps them find your videos on the subject. High traffic keywords allow you to access the higher value ads.

Optimize video tags to attract higher value ads. This could go under the next section just as easily, but it falls under optimizing your ads as well. Investigate the different options YouTube has to offer. Sometimes all it takes to access better ads is tweaking your keywords.

Don’t saturate your videos with ads. This falls under a bit of user psychology. More ads, past a certain point, means users will be turned off on clicking any of them. Generally, if you’re going to run a video ad for your off-site service, turn off AdSense ads. Conversely, if you’re running AdSense ads on a video, don’t include your own miniature commercial. A call to action at the end is viable, but if you’re including too much in too short a time frame, users won’t click any of it.

Improve your Videos

Better videos means more viewers. More viewers means more subscribers. More subscribers – and more viewers – means more ad impressions and clicks. More impressions and clicks means more profit. Optimize your videos and produce excellent content to maximize your profits.

Create videos people want to see. This is the key to all YouTube success. You can spend thousands of dollars on high production videos all you like, but if the total interested audience for your topic is three guys in a basement in Omaha, you’re never going to earn your money back, let alone turn a profit. Finding a niche with an audience – or building an audience in your niche – is the key to success. Without people, you go nowhere.

Post videos regularly. A schedule does two things. First, it gives users a guarantee of regular content, even if it’s once per week. It gives them something to look forward to. Scheduling is why weekly television is so effective; people can settle down at 8:00 P.M. on a Friday night and know what they’re getting into. Second, a schedule ensures that you’re going to be producing regular content. One of the keys to pulling in the big bucks with YouTube is volume. Earning $0.50 per video isn’t much when you have ten videos. Earning the same per video is much better when you have a library of 1,000 videos. It may seem like an unattainable goal to have a library that large if you’re just starting out, but that’s a Monday-Wednesday-Friday schedule for just one year. In a broad niche with enough variable content, you can easily handle that.

Brand yourself. You can post the same video on two different channels, one with a personal username and one with a brand name, and the brand name will almost definitely perform better. Some people relate better when your name is clearly visible, but a brand is much easier to advertise and grow. Plus, a brand allows you to bring in other people while maintaining the name. It’s worth the time to invest in a brand name early on, so you don’t have to rebrand later.

Create a video intro that’s not obnoxious. Video introductions are a great way to label all of your video content without an intrusive watermark. When you look at some of the newbie attempts at video branding, however, you’ll find ridiculous 10-second-long introductions with spinning text and blaring music. It’s enough to make you close the window before the content even loads. That’s exactly what you don’t want to have happen. Create an intro that’s recognizable without looking low budget, and try to keep it under five seconds long. Remember; most users decide whether they’ll continue watching a video or not in the first ten seconds. Make sure you get to the content quickly, and hook them with that content.